The Everyday Play Collection

everyday play collection launch

I am thrilled to unveil a project that has been months, possibly years in the making.  Meet the Everyday Play Collection!  Have you taken a moment to check it out already?  If not, you definitely must.  I am pretty confident that once you do, you’ll be returning time and again.  But first, let me tell you a bit more about Everyday Play – what it is and how it came to be.

KID things has been around since 2011, and over the years I’ve created so many products for your littles.  Some have stuck, and I’m still making them today, while I’ve said goodbye to others.  The keepers have two things in common: my customers love buying them and I love making them.

In creating Everyday Play, I have brought together all the things I value when it comes to clothing, both as a mom and as a maker.  First, I found all the most useful separates and accessories.  Then, I added beautiful, timeless patterns that you and your littles love.  Finally, I made it all happen with the principles that form the foundation of KID things: items created with both kids and parents in mind, constructed by hand, with the utmost care, from quality materials.  The result: a signature collection of modern essentials in which your littles will play every day.

Essential Styles

I have created so many different items for your children over the years, and I have listened to your feedback.  I really wanted the Everyday Play Collection to be made up of classic, essential styles, the ones you reach for each day.  So, I first chose long-time best sellers that I’ve been making for ages, such as the Charlie Bloomers, the Avery Slim Harem Leggings, and of course our bibs.  Then, I selected customer favorites from seasonal releases, like the Luna Dress and the Harley Skirt.  Some, I took as they are.  Others were perfected.  For example, I changed our Logan Romper style to include snaps at the legs for easy and quick diaper changes.  Finally, I looked at the gaps and added some new pieces to round out the line.  Some new styles in this collection are the Maya Skirt and Frankie Leggings.  

The result is a curated, signature collection of core pieces that our customers already love, and some which I think you’ll love for years to come.  How do I know you will love them?  Well, first and foremost, I’m a mom.  When you become a parent, you look at everything through the eyes of your child, always keeping their happiness in mind.  My husband and I are parents of 5 kids, and we’ve heard it all.  My daughter Simona went through a phase in her toddler years where the toe seam in socks was too uncomfortable to bear.  My eight year old son still refuses to wear jeans or any type of constricting pants, and tries to avoid underwear at all cost (it’s a constant battle).  Most of the styles I carry in my shop were first made for my kids – vocal critics, generous with praise, and always happy to share their opinions.  I know what they like, and these styles have all earned high praise.  Second, at KID things we strongly believe in supporting small businesses just like ours, and so we work with only independent pattern makers.  All of our clothes were designed by other small shop owners, moms just like me and you, who have the same stringent approval criteria.  I can guarantee that their first pattern testers were their own kids, and they also made sure to publish only the favorites.  I know that the styles we’ve chosen for Everyday Play are the good ones.

What’s behind all this choosing of signature styles?  Why can’t we just carry the same variety of things we’ve always carried?  Well, it’s all about making life easier for our customers.  You see, I am a great lover of online shopping, and have been for quite some time.  But even I readily admit that shopping for clothes online is tricky.  It is often difficult to predict how a particular item will fit on me or my kids by looking at a model… or worse, just the item laid out on a flat surface.  I need to try things on!  My favorite online shops are those that are consistent.  Once I find something I like, I return to shops that keep their sizing and core styles the same season after season.  It is a great way to eliminate a huge pain point of online shopping.

Every once in a while, I receive an e-mail from a customer that states something like: “We got a pair of your bloomers as a gift for my baby shower, and we loved them!  We buy a pair every summer.”  There is something magical about knowing something will fit this year because it fit perfectly last year.  With Everyday Play, we want to provide that same level of consistency for you and your little ones, so you always know what you’re getting.  The styles will remain the same year after year, so you can keep coming back for your favorites.

Perfect Prints

As much as the styles of clothing we wear, the prints we choose speak volumes about our aesthetic.  I LOVE prints – they are like wearable works of art.  In fact, patterns are artwork designed by artists for our enjoyment.  In this initial release we have included four fabrics that truly embody the aesthetic and the history of KID things. 

Needlepoint Stripe

It was probably six years ago that I decided to include leggings in my shop.  I wanted to create bottoms that coordinated with all our hand-embroidered sets, and would work for all seasons.  I finally settled on the Avery Slim Harem Leggings, and my first print was Make Embroidery Cool from the Maker Collection by Art Gallery Fabrics, known in this shop as Needlepoint Stripe.  The print was absolutely perfect – it includes every shade of green, it is gender neutral, and the hand-stitched motif celebrates my own embroidery.  I remember buying 3 yards of the cotton jersey to get the bulk discount, and wondering how I would ever use such a huge amount of fabric.  Well, many bolts of fabric and many years later, this is still our most popular legging print.  The fabric itself is now out of print, but I have stocked up on as much as I could find floating in cyberspace, and I’m so happy to now offer it in other styles as well.

Geometric Triangle

When I decided to expand our product line to include Charlie Bloomers, I added two patterns from the Succulence collection by Bonnie Christine: Rosette in Rain and Arboretum in Dawn.  Arboretum, known in this shop as Geometric Triangle, stuck around for the same reasons as Needlepoint Stripe.  It is timeless, seasonless, gender neutral, and beautiful in its simplicity.

Cozy Check

Last fall, we featured Bonnie Christine’s Wooly in Umber from the Lambkin Collection in our fall release, and you responded with enthusiasm.  I called this one Cozy Check, because when I look at this pattern I think of cozy fall evenings, rain and falling leaves outside, watching a movie on TV, with the fireplace on, popcorn in my lap, and a mug of hot tea on the coffee table.  The fabric is so cozy as well – made by Art Gallery Fabrics, the cotton jersey especially feels like you just fell into a soft cloud.  Our craft show shoppers responded, and I got a ton of orders for lounge sets in this print.  As part of Everyday Play it will now be available year round, but I know it will be especially popular in the fall.

Avocados

And finally there’s Avocados.  This print is officially called Avocados in Camel and it’s part of the Vintage Fruit Collection by Mindy Young of Indy Bloom Design.  When I first saw this print I immediately envisioned a craft show display entirely populated by these avocados – think bloomers and leggings and rompers galore.  The design is so clean and simple, yet sometimes beauty really lies in a light touch.  It’s modern – the colors and motif – and yet has a vintage feel.  It is perfect for girls and boys.  It’s seasonless, because as far as I can tell, we eat avocados year round.  In other words, I LOVE IT for all the reasons.  At craft shows, all small Avocado batches immediately flew off the hangers, which meant you loved it too.  So, we welcome this newest print to the Everyday Play Collection – I know this guy will be a classic for years to come.

Over time, I will be adding new prints to this collection.  They will all in some way embody the aesthetic of the KID things brand – they will be simply beautiful.  I also hope that they will all delight you and your littles!  Some of these prints are already in my studio right now… more on that soon.  All of these prints will be designed by talented, independent artists.  We believe in supporting independent designers and small businesses, and we will continue to work with them and feature those prints in this collection.

Our Core Values

And of course, behind the new styles and prints, is a set of principles that guides everything at KID things.  To start, we always think of the kids first.  The clothes are designed with kids’ comfort in mind.  They are easy on and off and allow for movement and play.  The fabrics are natural and move and breathe with your child, so your littles can just be.  Then, we add great quality and amazing craftsmanship, a true attention to detail, so the clothes and accessories all hold up, regardless of what your kids may do in them or to them.  Of course, we also believe in quality: we pick the best fabrics from the best manufacturers, and we put the effort into the craftsmanship.  Each item is made by hand with care, so you can enjoy your items for years to come.  And finally, we view everything through a parent’s eyes.  We make sure that the clothes are all easy care, so you can wash, wear, and repeat ad nauseam.  They are also classic, proven silhouettes, that we know you will reach for day and day out.  We will make your favorite pants, your favorite bloomers, your favorite top.  Nothing we make is trendy, it is all just great.  Your babies will love them, then younger siblings or cousins or friends or total strangers will love them, and they will stay current and classic for years to come.
And that is that, that’s all you need to know.  But there’s one thing more. 

The Everyday Play Collection is more than just last week’s launch.  Rather than a one-time event, I see it as a framework that will define KID things for a long time, a kind of blueprint for the future.  I do hope to hear from many of you for years to come.  I want you to tell me that you’ve bought several Luna Dresses each year because they are your daughter’s favorites, and they’ve fit her perfectly since she was 6 months old.  As KID things continues to establish itself as a children’s brand, I hope that we will grow right along with your little ones, and that we’ll be a part of their everyday joy and play.

Thank you for your support.  Now go on and take a look at the Everyday Play Collection right HERE.

We’re joining the fight against childhood hunger

I believe food should be one of the love languages.  Yes, I know, you’re probably thinking that cooking and grocery shopping are acts of service, so food is already included in the lineup.  Personally, though, I think it should stand alone, in its own category.  I am super passionate about food, and I show my family I love them by grocery shopping, by cooking for them, by making sure their bellies are full of the best and healthiest foods.  When I ask my sons, daughters, my husband if they are hungry, I am really saying: I love you.

I completely take it for granted that we will have plenty of food at all times.  Even during a pandemic, I am not worried whether we will have enough.  Instead, I feel a tinge of annoyance when the Instacart shopper brings me two pineapples as a replacement for two packages of pre-cut pineapple spears.  I have the luxury of shopping for healthy, fresh food at well-stocked grocery stores, and focusing on bringing the all the best home for our kids.  I cannot even imagine one of my kids going hungry… well not for more than a few minutes.

However, all across the country and probably not far from where I am sitting and writing, families are worried about food.  They are worried that there will not be enough money at home to cover all expenses.  They worry that they may have to cut back on the groceries budget to pay for rent or utilities or transportation costs.  Millions of households in this country are food insecure in the most normal of times.

The situation is only exacerbated by the current threat of COVID-19.  Efforts to flatten the curve have closed non-essential businesses throughout the country, and millions of people have found themselves without work.  Yes, unemployment benefits help, but only to a point.  Also, unemployment does not kick in instantaneously.  Claims need to go through proper approvals, the process takes time, and meanwhile families have no cash in their pockets.  Finally, millions of our nation’s children rely on the School Lunch Program, the School Breakfast Program, the Child and Adult Care Food Program, and the Special Milk Program for meals five days a week.  But what happens when schools are closed?  The inability to access these meals adds additional strain on already struggling families. 

I find the idea of a hungry child unbearable, especially in this country.  I show my family I love them by feeding them.  As a mom, I can only imagine the feelings of pain, frustration, defeat, and anger of a parent who simply cannot provide a meal for their kid, let alone a nutritious one. 

At KID things, our business is all about children and parents.  We make items that bring joy to children, of course.  Our toys and clothes let kids know that they are loved.  More importantly though, as a mom, I know the feeling of peace that comes from knowing that our kids have all they need, that I am taking care of them in the best way possible.  Our business aims to make parents feel that sense of contentment. 

Well, we have decided to spread that love and joy a bit farther still.  Starting April 1, 2020, we will be donating $1.00 to No Kid Hungry for each item sold.  No Kid Hungry is a campaign launched by Share Our Strength, a non-profit organization dedicated to ending childhood hunger.  Each dollar helps provide 10 meals.  I hope our modest donation helps a parent feel at peace, and a child feel happy and loved.  It is the little bit we can do to help with the current crisis, and beyond.  Thank you to all our customers for making this possible!

Keep reading to learn a bit more about food insecurity in this country, what is being done, and how you can do more.

What is food insecurity?

The USDA defines food insecurity as a household-level economic and social condition of limited or uncertain access to adequate food. [1] Whereas food-secure households have access, at all times, to enough food for an active, healthy life for all household members, [2] food-insecure households do not.  Food insecure households lack financial resources to regularly buy food.  They eat less than they need, cutting the size of meals or skipping meals entirely because there is not enough food in the house and no money with which to buy food.  They worry that the food they purchased for the week will not last, and at times it does not last.  Due to limited resources, parents in food-insecure households have to choose between food and housing, utilities, healthcare, and transportation.  To cope with lack of money for food, most purchase discounted or inexpensive, unhealthy food. [3]

In my mind, there are two kind of hunger.  The first, as Merriam-Webster’s puts it, is an uneasy sensation occasioned by the lack of food.  This is the hunger we all know daily, that feeling in our belly signaling that it’s time for breakfast, lunch, dinner, or snack.  The second definition is a weakened condition brought about by prolonged lack of food.  This is the hunger that happens when there is not enough food.  Not enough today, not enough tomorrow, just not enough.  I learned the term food insecurity fairly recently I my life, and the phrase is terrifying to me.  It means not being sure whether you will be able to have a full meal the next time you are hungry.  The idea of a parent not being to fill a hungry child’s belly is both heartbreaking and unthinkable.  The idea of children going hungry in the United States, one of the wealthiest nations in the world, is outrageous… and yet it happens all the time.

Food insecurity in the United States

When we think of poverty and starving children, we think of developing countries in South America and Africa, countries where there are simply not enough resources and widespread poverty.  When I was a kid, we watched the effects of drought in Ethiopia on Channel One, and TV commercials of Sally Struthers advocating for children in Guatemala.  We read Hans Christian Andersen’s “The Little Match Girl” and watched Annie.  What I learned from all this was that hunger happened a long time ago or elsewhere, but not here and now.  Sadly, as an adult, I have learned that in a country as prosperous as the United States, persistent hunger and food insecurity are a problem, and they are a problem today. 

In the U.S., 86.1% of households with children were food secure throughout 2018, [2] which means that 13.9% of households with children experienced food insecurity at some level.  Often, parents can shield their children from food insecurity by making do with less while providing for their kids.  However, in 7.1% of U.S. households, both parents and children were food insecure in 2018.  6 million children lived in the households where both children and adults did not have enough food. [2]   It breaks my heart to even imagine not having enough food to feed my children.  It is unimaginable to me, and yet it happens all around us.

Consequences of food insecurity for children

One of the most obvious consequences of food insecurity and hunger is malnutrition, resulting from not enough food or eating a diet of inexpensive, easily accessible junk food.  Poor nutrition and poor eating habits also lead to other health problems down the road, such as poor development, obesity, and diabetes.  There are a number of less obvious consequences of hunger too.  Children need food to play, to learn, to grow.  Poor nutrition impacts both academic and social performance at school.  Hungry kids are distracted by that gnawing feeling in their belly, and focusing on where they’ll get their next meal, not the ABCs.  Hunger has consequences on kids’ social interactions as well.  Children growing up in food-insecure homes fear being singled out and stigmatized.  Whether through bullying or shame, many kids who are provided breakfast [before school hours] will go without it to avoid being seen as “the poor kid.” [5] It’s pretty obvious that a child’s success at school has a profound impact on their future success and earning potential.  We need to set children up for success, not failure, by making sure their bellies are full and their minds ready to learn. 

What programs are available

The U.S. government sponsors several federal nutrition programs aimed at reducing food insecurity.  In fact, increasing food security and reducing hunger are part of the mission of The Food and Nutrition Service of the USDA [6].  The nation’s largest food assistance program is the Supplemental Nutrition Assistance Program (SNAP).  Formerly the food stamps program, it supplements the food budget of food-insecure households by providing something like a debit card with funds for purchase of groceries.  According to No Kid Hungry, 20 million kids in America rely on food purchased with SNAP. [7] The Special Supplemental Nutrition Program for Women, Infants and Children, popularly known as WIC, provides additional supplemental nutrition assistance for low income pregnant and post-partum mothers.  This program is aimed at giving underprivileged babies the best start in life.

The USDA also works to feed children outside the home, at daycare and school.  The National School Lunch Program (NSLP), School Breakfast Program (SBP), Child and Adult Care Food Program (CACFP), and the Special Milk Program (SMP) all work to provide free or low-cost meals to food insecure children, through providing breakfast, lunches, snacks and milk at schools and daycare facilities.  In the summer months, the USDA also subsidizes the Summer Meals Program, which provides free lunches to children who would otherwise rely on the above programs during the school year.

Finally, in emergency situations, The Emergency Food Assistance Program (TEFAP) provides staples to food banks and other emergency food distribution centers, making sure that families have enough food to get through short-term crises.

How non-profits are helping

Sadly, the federal nutrition programs are not enough.  The USDA does a great job at administering and launching the programs, but sadly they do not always reach those in need.  Non-profits help connect food-insecure children and families with the federal nutrition programs.  Further, many families experience food insecurity and do not qualify for government assistance.  Non-profits help in the following ways:

  • Organizations big and small operate local food pantries, providing easy, immediate access to food for families in need.
  • During the coronavirus-related quarantine, they support local communities in starting up and operating free meal sites, grab and go meals, and food delivery programs.  In some communities, volunteers go to door to make sure that families have food.
  • Feeding America runs the BackPack Program, ensuring that children have access to meals for the weekend.  This program is super important now, that children are not in school and need access to food.
  • No Kid Hungry works with local communities to start summer meal sites and mobile meal trucks so that children have access to meals in the summer, when school is not in session.  In addition, the organization runs a texting service to notify parents where and when summer meals are available.
  • One of the programs funded by the CACFP Program is the Afterschool Meals Program, which funds meals at schools after school hours.  The program is yet widely adopted nationwide, and No Kid Hungry works with schools to set up the programs for needy kids.
  • They work with schools to make sure that breakfast programs are offered during school hours, in the classroom, for all kids, not just before school for needy families, so that children can avoid being stigmatized.
  • They operate community education classes, teaching parents how to shop for inexpensive but healthy ingredients to make affordable and nutritious meals for their families.
  • They advocate for food-insecure families on Capitol Hill, to ensure that fighting hunger stays top-of-mind for our policymakers in Washington.  Likewise, they work with state and local government agencies, making sure that hungry children remain a priority.
  • They spread the word.  Raising awareness of food insecurity is part of the solution.  When more people know about the problem, there are more people willing to help.

How you can help

If you’ve read this far, you know that childhood hunger is a widespread problem throughout our country.  If you want to get involved in the solution, here are some ideas on where to get started:

Donate to a food bank or hunger relief organization.  Cash is always the best donation, since non-profits have the ability to purchase wholesale food at much lower prices than what is available to the average consumer, stretching your donation money further.  However, you can also donate goods at many food pantries, just make sure to check with them ahead of time.

Donate your time.  Volunteers are always needed to sort, pack, and deliver food.

Click here to the USDA list of the largest Hunger Relief Organizations.

Here Feeding America will point you to a local food bank that can benefit from a donation or a helping hand.

There are so many other organizations worldwide.  We donate to Philabundance locally, United Way, and UNICEF globally.  Other organizations include Action Against Hunger, Bread for the World Institute,  Food Bank For New York City, Freedom from Hunger, The Hunger Project , Meals on Wheels, and so many more!

Ask around in your own community.  There are families that need help in our own towns.  Help organize a local food collection, or check in with your school or church to see what they are doing for local families.

Be an advocate!  Sometimes, you just need to tell people.  Honestly, I did not really understand the profound impact of food insecurity on U.S. families until No Kid Hungry started a national campaign with The Food Network.  So, follow non-profits on social media, educate yourself, and tell your friends.  Together, every little bit contributes to making a difference.

Join us

KID things is proud to support the efforts of No Kid Hungry.  It may be on a small scale, but we are also doing our part.  Starting in April of 2020, we will be donating a portion of each item sold to No Kid Hungry, helping their mission to end childhood hunger, and connect hungry children with nutrition programs that work.

Sources

[1] US Department of Agriculture, (September 4, 2019). Definitions of Food Security. Available online at: https://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/definitions-of-food-security.aspx

[2] US Department of Agriculture, (September 4, 2019). Key Statistics & Graphics. Available online at: https://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/key-statistics-graphics.aspx

[3] Feeding America (2020).  Compromises and Coping Strategies.  Available online at: https://www.feedingamerica.org/hunger-in-america/impact-of-hunger

[4] “Hunger.” Merriam-Webster Dictionary, https://www.merriam-webster.com/dictionary/hunger. Accessed 13 April 2020.

[5] No Kid Hungry (2020). School Breakfast Program.  Available online at: https://www.nokidhungry.org/what-we-do/school-breakfast

[6] US Department of Agriculture (July 1, 2019).  About FNS.  Available online at: https://www.fns.usda.gov/about-fns

[7] No Kid Hungry (2020). Child Hunger Advocacy.  Available online at: https://www.nokidhungry.org/what-we-do/child-hunger-advocacy

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