The Everyday Play Collection

everyday play collection launch

I am thrilled to unveil a project that has been months, possibly years in the making.  Meet the Everyday Play Collection!  Have you taken a moment to check it out already?  If not, you definitely must.  I am pretty confident that once you do, you’ll be returning time and again.  But first, let me tell you a bit more about Everyday Play – what it is and how it came to be.

KID things has been around since 2011, and over the years I’ve created so many products for your littles.  Some have stuck, and I’m still making them today, while I’ve said goodbye to others.  The keepers have two things in common: my customers love buying them and I love making them.

In creating Everyday Play, I have brought together all the things I value when it comes to clothing, both as a mom and as a maker.  First, I found all the most useful separates and accessories.  Then, I added beautiful, timeless patterns that you and your littles love.  Finally, I made it all happen with the principles that form the foundation of KID things: items created with both kids and parents in mind, constructed by hand, with the utmost care, from quality materials.  The result: a signature collection of modern essentials in which your littles will play every day.

Essential Styles

I have created so many different items for your children over the years, and I have listened to your feedback.  I really wanted the Everyday Play Collection to be made up of classic, essential styles, the ones you reach for each day.  So, I first chose long-time best sellers that I’ve been making for ages, such as the Charlie Bloomers, the Avery Slim Harem Leggings, and of course our bibs.  Then, I selected customer favorites from seasonal releases, like the Luna Dress and the Harley Skirt.  Some, I took as they are.  Others were perfected.  For example, I changed our Logan Romper style to include snaps at the legs for easy and quick diaper changes.  Finally, I looked at the gaps and added some new pieces to round out the line.  Some new styles in this collection are the Maya Skirt and Frankie Leggings.  

The result is a curated, signature collection of core pieces that our customers already love, and some which I think you’ll love for years to come.  How do I know you will love them?  Well, first and foremost, I’m a mom.  When you become a parent, you look at everything through the eyes of your child, always keeping their happiness in mind.  My husband and I are parents of 5 kids, and we’ve heard it all.  My daughter Simona went through a phase in her toddler years where the toe seam in socks was too uncomfortable to bear.  My eight year old son still refuses to wear jeans or any type of constricting pants, and tries to avoid underwear at all cost (it’s a constant battle).  Most of the styles I carry in my shop were first made for my kids – vocal critics, generous with praise, and always happy to share their opinions.  I know what they like, and these styles have all earned high praise.  Second, at KID things we strongly believe in supporting small businesses just like ours, and so we work with only independent pattern makers.  All of our clothes were designed by other small shop owners, moms just like me and you, who have the same stringent approval criteria.  I can guarantee that their first pattern testers were their own kids, and they also made sure to publish only the favorites.  I know that the styles we’ve chosen for Everyday Play are the good ones.

What’s behind all this choosing of signature styles?  Why can’t we just carry the same variety of things we’ve always carried?  Well, it’s all about making life easier for our customers.  You see, I am a great lover of online shopping, and have been for quite some time.  But even I readily admit that shopping for clothes online is tricky.  It is often difficult to predict how a particular item will fit on me or my kids by looking at a model… or worse, just the item laid out on a flat surface.  I need to try things on!  My favorite online shops are those that are consistent.  Once I find something I like, I return to shops that keep their sizing and core styles the same season after season.  It is a great way to eliminate a huge pain point of online shopping.

Every once in a while, I receive an e-mail from a customer that states something like: “We got a pair of your bloomers as a gift for my baby shower, and we loved them!  We buy a pair every summer.”  There is something magical about knowing something will fit this year because it fit perfectly last year.  With Everyday Play, we want to provide that same level of consistency for you and your little ones, so you always know what you’re getting.  The styles will remain the same year after year, so you can keep coming back for your favorites.

Perfect Prints

As much as the styles of clothing we wear, the prints we choose speak volumes about our aesthetic.  I LOVE prints – they are like wearable works of art.  In fact, patterns are artwork designed by artists for our enjoyment.  In this initial release we have included four fabrics that truly embody the aesthetic and the history of KID things. 

Needlepoint Stripe

It was probably six years ago that I decided to include leggings in my shop.  I wanted to create bottoms that coordinated with all our hand-embroidered sets, and would work for all seasons.  I finally settled on the Avery Slim Harem Leggings, and my first print was Make Embroidery Cool from the Maker Collection by Art Gallery Fabrics, known in this shop as Needlepoint Stripe.  The print was absolutely perfect – it includes every shade of green, it is gender neutral, and the hand-stitched motif celebrates my own embroidery.  I remember buying 3 yards of the cotton jersey to get the bulk discount, and wondering how I would ever use such a huge amount of fabric.  Well, many bolts of fabric and many years later, this is still our most popular legging print.  The fabric itself is now out of print, but I have stocked up on as much as I could find floating in cyberspace, and I’m so happy to now offer it in other styles as well.

Geometric Triangle

When I decided to expand our product line to include Charlie Bloomers, I added two patterns from the Succulence collection by Bonnie Christine: Rosette in Rain and Arboretum in Dawn.  Arboretum, known in this shop as Geometric Triangle, stuck around for the same reasons as Needlepoint Stripe.  It is timeless, seasonless, gender neutral, and beautiful in its simplicity.

Cozy Check

Last fall, we featured Bonnie Christine’s Wooly in Umber from the Lambkin Collection in our fall release, and you responded with enthusiasm.  I called this one Cozy Check, because when I look at this pattern I think of cozy fall evenings, rain and falling leaves outside, watching a movie on TV, with the fireplace on, popcorn in my lap, and a mug of hot tea on the coffee table.  The fabric is so cozy as well – made by Art Gallery Fabrics, the cotton jersey especially feels like you just fell into a soft cloud.  Our craft show shoppers responded, and I got a ton of orders for lounge sets in this print.  As part of Everyday Play it will now be available year round, but I know it will be especially popular in the fall.

Avocados

And finally there’s Avocados.  This print is officially called Avocados in Camel and it’s part of the Vintage Fruit Collection by Mindy Young of Indy Bloom Design.  When I first saw this print I immediately envisioned a craft show display entirely populated by these avocados – think bloomers and leggings and rompers galore.  The design is so clean and simple, yet sometimes beauty really lies in a light touch.  It’s modern – the colors and motif – and yet has a vintage feel.  It is perfect for girls and boys.  It’s seasonless, because as far as I can tell, we eat avocados year round.  In other words, I LOVE IT for all the reasons.  At craft shows, all small Avocado batches immediately flew off the hangers, which meant you loved it too.  So, we welcome this newest print to the Everyday Play Collection – I know this guy will be a classic for years to come.

Over time, I will be adding new prints to this collection.  They will all in some way embody the aesthetic of the KID things brand – they will be simply beautiful.  I also hope that they will all delight you and your littles!  Some of these prints are already in my studio right now… more on that soon.  All of these prints will be designed by talented, independent artists.  We believe in supporting independent designers and small businesses, and we will continue to work with them and feature those prints in this collection.

Our Core Values

And of course, behind the new styles and prints, is a set of principles that guides everything at KID things.  To start, we always think of the kids first.  The clothes are designed with kids’ comfort in mind.  They are easy on and off and allow for movement and play.  The fabrics are natural and move and breathe with your child, so your littles can just be.  Then, we add great quality and amazing craftsmanship, a true attention to detail, so the clothes and accessories all hold up, regardless of what your kids may do in them or to them.  Of course, we also believe in quality: we pick the best fabrics from the best manufacturers, and we put the effort into the craftsmanship.  Each item is made by hand with care, so you can enjoy your items for years to come.  And finally, we view everything through a parent’s eyes.  We make sure that the clothes are all easy care, so you can wash, wear, and repeat ad nauseam.  They are also classic, proven silhouettes, that we know you will reach for day and day out.  We will make your favorite pants, your favorite bloomers, your favorite top.  Nothing we make is trendy, it is all just great.  Your babies will love them, then younger siblings or cousins or friends or total strangers will love them, and they will stay current and classic for years to come.
And that is that, that’s all you need to know.  But there’s one thing more. 

The Everyday Play Collection is more than just last week’s launch.  Rather than a one-time event, I see it as a framework that will define KID things for a long time, a kind of blueprint for the future.  I do hope to hear from many of you for years to come.  I want you to tell me that you’ve bought several Luna Dresses each year because they are your daughter’s favorites, and they’ve fit her perfectly since she was 6 months old.  As KID things continues to establish itself as a children’s brand, I hope that we will grow right along with your little ones, and that we’ll be a part of their everyday joy and play.

Thank you for your support.  Now go on and take a look at the Everyday Play Collection right HERE.

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